Optometry in the Blood:
Three Generations of Eye Health
Following in the footsteps of his grandfather and father, Alex Kemp founded The Eye Place with a vision: to revolutionize the traditional eye test from a cursory check for glasses into an exhaustive, hospital-quality medical examination.
Over the past 25 years, Alex has continually reinvested into the world's most sophisticated diagnostic tools—bringing Optomap ultra-widefield imaging, 3D Optical Coherence Tomography (OCT), and wavefront corneal refraction directly to community high streets across London and regional towns.
"We reject the 15-minute rush common in chain stores. Our patients receive 45 to 60 minutes of undivided clinical expertise in The Eye Lab, backed by curated spectacle frame artistry from the finest independent eyewear workshops."
The Eye Place Standard
Why over 35,000 patients trust us with their vision and ocular wellness.
The Eye Lab Technology
Hospital-grade Optomap retinal scans capturing 82% of your retina without eye drops, plus deep sub-micron OCT scans.
Independent Craftsmanship
We avoid mass-market licensing. We hand-select boutique frames from Lindberg, Mykita, ROLF wood, and Oliver Peoples.
Unrushed 45-Min Care
Three times longer than standard high-street tests. Time to listen, explain, and safeguard your long-term retinal health.
Bespoke Lens Dispensing
Master partner for Japanese Seiko and German premium coated lenses with precision digital facial and pupillary alignment.
Read What Our Patients Say
Rated 4.8 / 5.0 across Google Reviews from our 11 practices.
"The reviews here speak for themselves. I have never experienced such attentive, extremely high quality service at any optician. Anaa was my specialist and I had the advanced eye exam done. This was a thorough test with all the latest technology."
"Sabrina was my optician for the Comprehensive + Eye Exam and she took her time to ensure maximum accuracy and comfort. Justin helped me select the pricey Japanese Seiko lenses. After a year of constant usage, I have zero regrets! The coating is remarkable."
"I have been wearing glasses for 34 years and have never experienced such good or attentive service. Yes it is a bit more expensive than most places, but you don't need to change specs often and it's your eyes! You truly get what you pay for."